Archive for the ‘Promotions’ Category

Seen Flexicar on the train lately?

February 17, 2012

Flexicar have been trying out a few new things…including some in-train advertising. We’ve got some panels in THREE metro trains, which will be up Jan-Mar. We played on the names of our Flexicars and their various car model characteristics. One of the core values we hold dear is to be “Fun & Friendly” which we think these ads captured too.

Flexicar Train Advertisement 2012Flexicar train advert 2

Midsumma Flexicarnival

February 7, 2009

Melbourne’s Midsumma Festival has been celebrating queer culture for over 20 years.

Flexicar was a proud sponsor of the Festival this year and we braved the heat on that steamy Sunday, 18th of Jan to be part of the Carnival.

I  thought I’d put a few pictures on what appeared to be the biggest Midsumma Carnival ever.

Can you feel the heat?

Can you feel the heat?

With Super Model Saffron in the background

With Super Model Saffron in the background

Waiting for members...

Waiting for members...

Providential water fountain

Providential water fountain

For those who missed out, we had the best looking stall!

Members who came by to say hi all earned free driving credits.

Remember that it’s always a good idea to track Flexicar through events as we are always generous with our beloved members.

To my readership:

I’ll be at the Slow Food Market at the Collingwood Children’s farm on Valentine’s Day (for singles, Valentines day is on the 14th of Feb…).

You won’t miss me, I’ll be under a bunch of red Flexicar balloons…

Guess what you’ll get if you come to me and flash your Flexicard?

Greg, Saturday Blogger

Flexi-Photo Competition

February 7, 2009

A big thanks to all the members who participated in our December’s photo competition.

Recall that you simply had to send us a photo of yourself with your favourite Flexicar to enter the draw and win some driving credits.

We had photos of members munching on Flying cars, going nuts in Sunshine on some trashy 90s hits, biking crazy in Mount Hotham or Oscar in some exotic places just to name a few.

Here are some of the pictures that we loved.

Toto doing some Xmas shopping

Toto doing some Xmas shopping

Starving Flexicar member

Starving Flexicar member

Sunshine Dance Party - Wagga Wagga

Sunshine Dance Party - Wagga Wagga -

Flexicar Bikies

Flexicar Bikies

Congratulations to our lucky winners Shingo, Ryan and Sarah who shared $500 in driving credits.

What’s more enjoyable than this exquisite taste of free driving?

Greg, Saturday Blogger

A moment of thanks to our members

February 6, 2009

We’re in the throws of marketing planning for 2009 for Flexicar. And it prompted me to give thanks to our members. Because every month last year, the #1 or #2 means of attracting new members was, well, you!

In 2008, because so many of you told your friends, colleagues, bosses, etc about Flexicar, we not only welcomed hundreds of new members, we also handed out over $10,000 in driving credits to you and another $10,000 of driving credits to those you referred. On top of that, we were able to add over 15 new Flexicars for you to drive.

Don’t you just love it when a phrase like “Win-Win” has some real meaning?

So please, keep up the good work with the referrals. And we promise to do the same.

Kimberly the Marketing Chick

Invoices, Extras and ETags

April 15, 2008

March Invoices

March invoices were finalised and the notification email sent on the 8th of April. Invoices are always charged 7 days after the notification email is sent out. So, the March Flexicar invoices were debited on Wednesday, 15th of April.

We aim to finalise all accounts by the 7th of the month, but we had a delay this time. Our delay was due to Citylink Etag information not being available for the entire month of March. We were only able to obtain Etag information up to the 23 March.

How are Toll Trips applied to Flexicar invoices?
Citylink reports all toll trips made by all Flexicars. These trips are matched to Flexi-bookings and applied at-cost to your account.

April Invoices

April invoices may include an invoice correction for toll trips taken between 24 and 31 March.

Also, appearing on April invoices will be the lovely half price offer. This is a strictly limited offer so check out the details in your Flexicar eNewsletter dated Friday 11th April.

Remember to wait until the invoices are finalised and the notification email is sent out (expect this to happen on the 7th of May). When you receive this email you should check your invoice on line under the My Payments section for all the toll trips, extra kilometres, special discounts and free hours.

Questions about your invoice?

Then you can email if you have any queries about your invoice.

Give me a chance to explain

March 13, 2008

I love working on the marketing of Flexicar – it’s an innovative service, it’s helping the environment through working to reduce car usage and it’s a young and entrepreneurial Australian business.

But we continually face an ongoing dilemma in marketing the service – which is that we really need the chance to explain what the service is all about and answer the myriad of questions people have about it.

And it isn’t really all that complicated – join as a member and then hire cars by the hour instead of owning one – but it’s still such a new way of thinking that it really does confound people.

Once we get the chance to explain it, we invariably get people saying “that’s such a good idea”! In fact, nearly everyone I’ve ever met thinks it’s a great idea, even if they’re not quite ready to give up their own beloved money pit (aka their own car!).

That’s why word of mouth is so critical to growing Flexicar. Because there’s only six of us in the Flexicar office who are meeting people and explaining what we do. But we have hundreds and hundreds of members out there who are doing my job for me – explaining to other people what Flexicar is all about!

So, if you’re a member talking about Flexicar – thanks for doing my job. And keep up the good work.

Hopefully in the not-too-distant future we won’t have to explain the service any more and we can get straight to the good bit….more cars for all of us to use and that question I love to hear . . . “Where do I sign?”.

Kimberly the Flexicar marketing chick!

Chocolate, Easter, Holidays…and did I mention chocolate?

February 29, 2008

According to Wikipedia: Easter eggs are specially decorated eggs given to celebrate the Easter holiday or springtime. The oldest tradition is to use dyed and painted chicken eggs, but a modern custom is to substitute chocolate eggs.

Hear, hear, for the modern substitute! Moving past the fun of childhood egg painting, there’s a lot to be said for the large amount of chocolate you’re allowed to indulge in come Easter.

Easter has hit us early this year, giving us a March that handily has three short weeks. So there’s some long weekends for relaxing, getting away, doing the excise necessary to accommodate the additional choccie eating…

We’ve stuck with the choccie-fest theme with our FlexicarMarch promotion and we have five Max Brenner chocolate gifts to win if you join Flexicar in March. In putting together this marketing promotion, I sacrificed personal time and effort to head into Max Brenner and drink, eat and browse all things chocolate. It’s a tough job, but someone’s got to do it…

The nice folks at Max Brennerhave also offer Flexicar members 5% any purchase in their shops over March. So head in for a hug mug of white hot chocolate (my personal fave) and to pick up some Easter eggs that would make the bunny jealous.

Kimberly the Flexicar marketing chick