Archive for February, 2009

New marketing – operations staff member on board…

February 26, 2009

Hola everyone!

I’m Flexicar’s new staff member Justin. I’ve recently come on board and I’ll be doing street marketing as well as providing support for our operations team.

Evidently car sharing runs in the blood because in 2007, while taking advantage of a year’s working visa in the US, I was employed as Marketing Representative for Zipcar – the world’s largest car sharing company. Well two year’s later, having moved across the globe (and stopped in a few places on the way), I finally made it to the land down under. No sooner had I started exploring Melbourne, than I discovered winged Flexicars darting around town! Well I tracked them to the source and found the Flexicar office tucked away on Lt Lonsdale St. The rest is history as they say…

As my job title suggests, I’ll be out and about a lot. When you see me zipping through town or running around juggling a few things, wave me down- I’d love to stop and chat!

See you on the streets!

JUSTIN.

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Midsumma Flexicarnival

February 7, 2009

Melbourne’s Midsumma Festival has been celebrating queer culture for over 20 years.

Flexicar was a proud sponsor of the Festival this year and we braved the heat on that steamy Sunday, 18th of Jan to be part of the Carnival.

I  thought I’d put a few pictures on what appeared to be the biggest Midsumma Carnival ever.

Can you feel the heat?

Can you feel the heat?

With Super Model Saffron in the background

With Super Model Saffron in the background

Waiting for members...

Waiting for members...

Providential water fountain

Providential water fountain

For those who missed out, we had the best looking stall!

Members who came by to say hi all earned free driving credits.

Remember that it’s always a good idea to track Flexicar through events as we are always generous with our beloved members.

To my readership:

I’ll be at the Slow Food Market at the Collingwood Children’s farm on Valentine’s Day (for singles, Valentines day is on the 14th of Feb…).

You won’t miss me, I’ll be under a bunch of red Flexicar balloons…

Guess what you’ll get if you come to me and flash your Flexicard?

Greg, Saturday Blogger

Flexi-Photo Competition

February 7, 2009

A big thanks to all the members who participated in our December’s photo competition.

Recall that you simply had to send us a photo of yourself with your favourite Flexicar to enter the draw and win some driving credits.

We had photos of members munching on Flying cars, going nuts in Sunshine on some trashy 90s hits, biking crazy in Mount Hotham or Oscar in some exotic places just to name a few.

Here are some of the pictures that we loved.

Toto doing some Xmas shopping

Toto doing some Xmas shopping

Starving Flexicar member

Starving Flexicar member

Sunshine Dance Party - Wagga Wagga

Sunshine Dance Party - Wagga Wagga -

Flexicar Bikies

Flexicar Bikies

Congratulations to our lucky winners Shingo, Ryan and Sarah who shared $500 in driving credits.

What’s more enjoyable than this exquisite taste of free driving?

Greg, Saturday Blogger

A moment of thanks to our members

February 6, 2009

We’re in the throws of marketing planning for 2009 for Flexicar. And it prompted me to give thanks to our members. Because every month last year, the #1 or #2 means of attracting new members was, well, you!

In 2008, because so many of you told your friends, colleagues, bosses, etc about Flexicar, we not only welcomed hundreds of new members, we also handed out over $10,000 in driving credits to you and another $10,000 of driving credits to those you referred. On top of that, we were able to add over 15 new Flexicars for you to drive.

Don’t you just love it when a phrase like “Win-Win” has some real meaning?

So please, keep up the good work with the referrals. And we promise to do the same.

Kimberly the Marketing Chick

The heat is on…

February 6, 2009

Now that Melbourne’s heat wave has passed (I hope!) and my brain is working again, I thought it was worth reflecting on the week that was.

A week in which Melbourne sweltered under 40+ degree 3 days in a row.   The extreme heat caused bushfires, chaos on the trains and power outages.

It seemed kind of ironic that as we all cranked up our air con and fans trying to keep a little cool, we were all cranking up our brown coal consumption, which in turn will only lead to hotter and hotter temperatures in the future as the impacts of climate change set in.

I don’t blame anyone for trying to keep cool last week.  I had my air con on, so I’m not pointing any fingers.  I’m just reflecting on the irony of it, and the massive task ahead of us to convert our lifestyles to a low carbon future.  Significant investment in alternative and renewable energy sources is absolutely required.

If we don’t tackle the climate change challenge soon and decisively we are committing ourselves to a future that will feel like last week, where are we no longer have the good fortune of cooler temperatures that allow the brain a chance to reflect!