Archive for November, 2008

True Flexicar Story

November 27, 2008

sdp_01731The other day i was in Woodstock on St Kilda Road. It was about 17.30, and of course i was stuck in traffic, enjoying my boredom and ruminating some dark thoughts on the city congestion.

I looked in the mirror and to my surprise, I was followed by Panda, another Flexicar. I waved at the driver and he waved back, then i showed him my Flexicard, giving it two thumbs up. He thumbed up me back, laughing.

We kept on driving one in front of the other until Fitzroy street, and we finally split in a concerto of horns, hand waving and laughter.

I had no idea – and still have no idea – on who was Panda’s driver but through Flexicar we belonged to the same tribe and somehow communicated.

I told my awesome adventure in the office the next day. Ruth told me I was lame. I still think it was great!

Have you had a true Flexicar adventure yourself? We’re keen on hearing it! Feel free to post back.

Greg the Saturday blogger (exceptionally blogging on a Thursday this time)

Waterless car washing at Flexicar

November 14, 2008

While Flexicar offers you a great way to reduce your environmental footrpint, as a business we are also always looking at ways to minimise and reduce our own environmental impact of doing business.

As the long hot days of summer are rolling in, it is concerning how little water we have in Melbourne at present.  Melbourne’s water storages are currently at only 33.4%.  So we all need to do our bit to conserve water!

We have always had a water wise policy with regards to cleaning our Flexicars; only taking them to a car wash when they really needed it, and going to car washes that used recylced water.  But we have now teamed up with another great small business to reduce our water use even further.

Jonno’s Car Wash uses Style Magic – a waterless spray & wipe that is 100% natural and organic, Australian made & owned.  He uses NO WATER to clean our Flexicars, and his cleaning process also removes 98% of bacteria, with no chemicals and only micro-fibre cleaning cloths.  Jonno was a Finalists for the savewater! awards 2008.

So next time you see a sparkling clean Flexicar, you can be assured that not one drop of precious water was used to get it that way.  Thanks Jonno!

saffron the supermodel

November 4, 2008

With all the new branding on our Flexicar fleet, we hit the Melbourne streets for a Flexicar photoshoot last week. No staff member, friend (or even random person on the street) was spared from being a “prop” in the shoot for the true model of the day – Saffron the supermodel.

She did a fantastic job, posing without flinching when Ruth modelled swiping a Flexicard, Mindy mimed loading her luggage – even when I zipped a little too close to a moving tram in her. Basically, she was a true professional!

So you’ll soon be seeing lots of new shots of Saffron popping up around the Flexicar site and in Flexicar emails. Although not as many shots as you might imagine – eight hours of shooting got us around twelve great shots. Until you’re out there trying to get it it right, it’s hard to imagine how much time one great pic can take!

But we’re happy to report that Saffron was patient throughout – not a tatrum in sight for this blonde beauty!


Isn't Saffron such a professional!

Kimberly the marketing chick